Members, Starter & Club Joining Packs
A P81 speciality!
Working with our clients from major chains such as David Lloyd, to suppliers such as SHOKK and single site clubs like Cadbury House, P81 have developed bespoke Starter Packs for new members that directly support the sales process and add value to your bottom line.
A typical starter pack contains a bag, water bottle, workout towel and headphones all individually designed and branded to our client’s specifications.
Our starter packs can be supplied from as little as £2.95 to whatever your budget requires.
The Importance of Starter Packs within your clubs
1. Referral tool
2. Up sell tool
3. Close out tool
4. Added value tool
5. Cross selling tool
6. Retention tool
Case Study - Total Fitness
Problem
Total Fitness were looking for a starter pack to help increase secondary spend and generate extra income. They wanted a starter pack that had a high perceived value of better or equivalent quality to the high street brands and with all the components to help maximise the members experience.
Solution
We designed two bespoke packs specifically for male and female members. The packs included top end microfibre holdalls with various pockets and accessories designed for the requirements of the regular gym goer. The pack also contained a workout towel, drinks bottle, key padlock, silicone wristband (for your locker key) and a swimming hat. Everything you would need to get started!
Result
The packs were sold mainly to new members, TF found that over 25% of new members purchased a pack at point of sale, significantly adding revenue whilst also increasing the members sense of belonging.
“P81 really considered all the aspects required for a functional holdall and contents, the quality of the goods was in line with the other high street brands we sell within our retail offering – they also controlled and managed our stock ensuring we always had goods ready to be delivered to sites when required''
